Google beloved Seo – 5 Ways Not To Get Banned
Google beloved Seo – 5 Ways Not To Get Banned
We all remember the days when it was easier to get high search machine rankings by outwitting the theory with questionable “black hat” search machine optimization practices. But as the search engines have improved their algorithms, many excellent Seo practices have been rendered obsolete. However, if you search Seo forums or optimization agencies you will see that many of these self-proclaimed “gurus” are still endorsing these strategies as legitimate techniques. These techniques can and will get you banned from being indexed entirely.
This means you will have to start from scratch with a new domain name, new website and spend more money just to get back to where your old site used to be. In an effort to educate firm owners and eliminate some of the ready misinformation, we will take a look at the top five outdated techniques and some stylish alternatives.
Stuffing Keywords – In the 90′s when search engines first appeared, they were clumsy, stupid and no ifs ands or buts manipulated. The more often you used your keywords in your written content, the more search engines assumed your site was relevant and the higher it ranked. The technique of “keyword stuffing” was a very easy way to manipulate the search machine results and was used as a basic starter by many Seo agencies.
The New Way – Now using this technique will always have a negative supervene on your site ranking, as Google actively pursues and penalizes sites with a keyword density that is too high for natural flow. So how much is too much? While there is no definitive answer, here are some rules to supervene for creating content. Write your article for your readers and not for search engines. Let keywords flow through natural writing and don’t force them into your content. Use your keywords in the most prominent places of your pages. Use the headings, subheadings, title tags and meta snippets to comprise your target words in a natural way. Buildings your site in a way that allows the most prominent keyword pages to be higher in the site architecture. This will allow them to be no ifs ands or buts found by both readers and search engines.
Search machine Submission – I was no ifs ands or buts amazed when I discovered that many agencies still offer submission service. I have even seen some agencies fee for this service! I was equally shocked when I learned that some designers and webmasters think this is still a indispensable step to get a site listed and ranked. It is not indispensable and is not even recommended. The search engines have come to be so developed at seeing and indexing new sites that submission has come to be all but obsolete. In today’s internet world, waiting for an branch to submit your site, or even worse, paying an branch for submission is a complete waste of your indispensable resources.
The New Way – To ensure that your site is found and indexed has come to be a matter of links. This can be as simple as creating a quality commentary and dropping a link to your site on a group media site. For example, if you search one of the larger report submission sites for an report that is directly connected to your industry, read the report and leave a thought-provoking commentary with a link to your site. These larger group sites are being crawled by search engines constantly, and a quality link to your site will mean your site is picked up quickly.
Comment Spamming – Many agencies and webmasters still leave brief non relevant comments on other site blogs in order to drop links. I have even seen some agencies advise this as an aggressive link strategy. This has been abused so much that Google has introduced a new link tag called the nofollow tag. This tells their spiders to ignore the link and not supervene it to its target site. Using this technique will devalue your links and could get your site banned from search engines all together.
The New Way – When commenting on other blogs make sure your commentary is relevant and could be of value to either the author or other readers. Creating well-written lively comments is the best way to attract natural quality links. Often quality comments can generate editorial links, links from other blogs and new sources that search engines value far more than general links in comments. Reciprocal Links – Reciprocal linking, or link exchange, used to be a very beloved way to quickly build links. Webmasters would trade inbound links with each other in an effort to improve traffic and search machine rankings. Link exchanges in moderation are not no ifs ands or buts an issue since links are the way the web is glued together. Where the real question arises is when agencies and webmasters pursue reciprocal links as a way to influence search results and rankings. Google has deemed this as a direct violation of their policies and you can get banned.
The New Way – Rather than partake in link exchanges, apply to quality link directories such as Dmoz and the Yahoo Directory. Also offer to give your vendors and suppliers a real testimony about their services in transfer for a link from their site. Don’t overlook the possibility of putting your links on other sites that offer products or services to compliment your own. Some of these sites will be willing to promote your links through some kind of affiliate program, where you pay them a commission for each buyer they send your way.
Meta Tag information – In the past meta tags played an prominent role in influencing how your site was ranked. Meta tags are snippets of information located in the Head section of your Html code. Particularly useful was the “meta keywords” attribute that allowed webmasters to emphasize their most prominent key terms. However, webmasters and agencies abused meta tags by together with irrelevant and misleading information to boost their rankings. Google has now gone on report as saying their new algorithms fully ignore the meta keyword tag.
The New Way – Now to optimize your site for inescapable keywords you have to think about your site structure. Use category and tag systems to label and build your website article more efficiently. Properly tagging your pages and posts with your keywords is one of the most efficient ways to growth buyer usability and search machine “searchability”.
Like anyone else technology related, the search machine optimization commerce is always changing and constantly evolving. Be sure to stay ahead of obsolete techniques and check the results of your work often to ensure your current strategies are still effective. By using, or allowing others to use, outdated Seo strategies on your site, it will suffer in rankings, be penalized and ultimately banned. While this may pleasure your competition, it will no ifs ands or buts not make your firm look convenient to potential customers.
Google beloved Seo – 5 Ways Not To Get Banned
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