assurance Marketing Services – Beware of This Unforeseen Web Site Pitfall
assurance Marketing Services – Beware of This Unforeseen Web Site Pitfall
Are you an guarnatee expert who has hired an Seo Internet consultant, spent thousands to build a new Web site, secured decent traffic, but still has very few leads? If it’s any comfort, you’re not alone. Many hope that their fancy, new search-engine-optimized sites will be a fountain of leads. Often, they’re sadly disappointed.
What’s the problem?
In the quest for key words, high page counts and compassionate content, many Web developers forget a basic truth: You can lead a horse to water, but you can’t make him drink – Translated for Internet world: Just because they find you, doesn’t mean they’ll buy.
To motivate a customer to take the next step, a Web site must be much more than quest motor optimized. It also must be lead generation optimized.
What does a lead generation optimized site contain? Here are five must-haves:
Compelling, interest-generating headings and subheadings
captivating offers like white papers, case studies, discounts or newsletter subscriptions to persuade readers to step into the selling cycle
Short, easy-to-complete lead forms (five fields or less) so prospects aren’t deterred by complexity
Meaty, credible article that includes client testimonials, success stories and work examples – screens that “show” instead of “tell”
Clear calls to activity that tell the reader how to take the next step and why she’ll be glad she did
Here are a few things that lead generation optimized sites avoid at all costs:
Boring headlines
“All about me” content
Long strings of key words that sound like blah-blah-blah
Dead-end screens without directional links to guide the reader forward straight through the site
complicated applications
Confusing and redundant navigation
Placing leading copy, offers and calls to activity “below the fold” where they’ll never be found without scrolling
Just like wine, chocolate and other life pleasures, quest motor optimization is great – in moderation. Equilibrium is key. Sure – you have to make it easy for habitancy to visit your site. But, you had better be a gracious host once they arrive. Contribute captivating conversation, abundance of interaction opportunities and offer a few gifts. It will be nearly impossible for them to leave empty-handed.
assurance Marketing Services – Beware of This Unforeseen Web Site Pitfall
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